Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement

On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement…

The Christmas season is in full swing, and so is the lead up to Chrome’s cookie deprecation, with just thirteen days until Google starts testing its new Tracking Protection feature. Keep an eye out from the 4th January, maybe you will fall into the 1% of global users who are chosen to trial the feature… 

As Google prepares to shake up the industry from early next year, YouTube made the decision to delay its co-viewing and ad measurement plans which were scheduled for 2024’s first quarter. Now, we can expect the changes to be introduced in the fourth quarter. 

Meanwhile, Google is also getting ready to pay USD $700m (£549m) in an antitrust settlement which accused the tech giant of quashing competition on its Play Store on Android services. Its New Year's resolutions will be to make changes to the way the Android system works in the US: allowing developers to implement an alternative billing method for in-app purchases, and making it easier to download apps on Android devices from sources other than its Play Store. 

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