Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality

Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent impact. 

Adelaide leverages a machine-learning model, trained using full-funnel outcome data, to generate precise and nuanced AU ratings across campaigns. The AU model evaluates hundreds of media quality signals, including exposure and eye-tracking data. For web display, exposure data falls into categories like clutter, physical position, and coverage. 

The Attention Leaderboard is based on extensive AU data collected from billions of impressions across hundreds of thousands of websites. It recognises media owners and platforms that have excelled in creating high-quality display offerings. 

Top 5 Display Media Owners:

• Highsnobiety
• Hearst
• H Code
• The New York Times
• Bustle

Top 5 Display Platforms & Networks:

• WeTransfer
• Seedtag
• GumGum
• Teads
• Onyx

Adelaide will release an updated leaderboard regularly, offering advertisers timely insights for smarter media investment decisions. 

“The attention leaderboard furthers Adelaide’s mission to increase the transparency of media quality, and helps realign buyer and seller interests around quality,” said Marc Guldimann, CEO of Adelaide. “Although quality takes different forms on every medium, AU incentivises publishers to create fewer, higher-quality placements and buyers to place greater value in them. It drives demand for high-quality inventory, allowing publishers to command fair prices.”