Predictions

ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech?

The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces.

So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting budgets for the next 12 months.

ExchangeWire will be running our annual predictions pieces, bringing together the industry’s most insightful people to do a spot of future gazing on the trends they see defining 2024. From the knottiest problems to the neatest solutions, our expert contributors have had their say.

Keep an eye on the site over the next few weeks for predictions around different facets of the industry – we’ll link to each of the pieces as they go live here:

  • OOH/DOOH
  • Audio
  • Economy
  • Contextual
  • Data futures
  • Open Web
  • Innovation
  • Social
John Still

John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.

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