The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces.
So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting budgets for the next 12 months.
ExchangeWire will be running our annual predictions pieces, bringing together the industry’s most insightful people to do a spot of future gazing on the trends they see defining 2024. From the knottiest problems to the neatest solutions, our expert contributors have had their say.
Keep an eye on the site over the next few weeks for predictions around different facets of the industry – we’ll link to each of the pieces as they go live here:
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…
We look at some of the key findings from this year’s All In Census (created…
This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…
Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…