Women Lifting Women Initiative Expands with Launch of Mentorship Programme

The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the next generation of women executives with established leaders across advertising, gaming, and technology.

NumberEight and Odeeo launched Women Lifting Women in April 2023 to help address the gender disparity in the ad tech ecosystem. According to the 2022 Global Gender Gap Report, only 24% of leadership roles in the tech sector are occupied by women [source: Deloitte]. In 2021, the European Women on Boards reported that a mere 19% of women within these industries [source: European Women on Boards].

Building on its beginning as a destination for interviews and resources, Women Lifting Women will now also connect mentees and mentors. The initial cohort of mentors includes:

Michelle Sarpong, commercial lead, the7stars

Chloe Cave,  chief supply officer, Adverty

Hannah Mirza, CEO, Responsible Marketing Agency

Jess Bradley, VP sales EMEA, Optable

Claire Nance, head of global communications & industry marketing, Activision Blizzard

Patty Toledo, chief partnerships officer, Playsense

Jacki Vause, CEO, Dimoso

Saadi Muslu, VP of marketing, Singular

Ashley Holmes, head of marketing, Luma Partners

Liat Barer, VP product, Odeeo

Silke Zetzsche commercial director, AudioStack

Emma Raz, director of commercials, NumberEight

Starting today, interested women will be able to request a mentoring session with their executives of choice on the womendontplay.com website.

Emma Raz shared, "We started Women Lifting Women because we believed that women in our industries need more acknowledgment, support, and resources than one day a year in March. I’m thrilled to see what began as a series of conversations evolve into its next iteration as a forum for the exchange of expertise, and we’re grateful to all the incredible female leaders who have been so generous with their time. "