UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech

In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes

UK broadcasters testing to deliver “total campaign” reporting

The UK’s biggest commercial TV broadcasters, Channel 4, ITV, and Sky are testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting. This month saw the start of the broadcasters’ efforts to provide traded-audiences data that will be included in CFlight. The testing programme will be extended by Barb, the UK’s TV measurement company, once it takes control of the initiative in the new year. 

Judge rules Tesla was aware of defective self-driving tech

In a recent ruling issued in Florida, a judge has found “reasonable evidence” that executives at Tesla, including Elon Musk, allowed the company’s cars to be driven while knowing the self-driving technology was defective. The judge maintained “it would be reasonable to conclude that the Defendant Tesla through its CEO and engineers was acutely aware of the problem with the ‘Autopilot’ failing to detect cross traffic”. 

India to regulate deepfakes

Amid ethical concerns, India is drafting rules to detect and limit the spread of deepfake content and other AI media. Through meetings held with India’s IT Minister, social media companies, industry body Nassom, as well as academics, all parties reached a consensus that regulation is needed. The regulations will aim to combat the spread of deepfake videos and apps that facilitate their creation. Additionally, they will focus on strengthening the mechanisms used to report this type of media.  

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Fact of the day

The proportion of deepfakes among all fraud cases grew considerably from 2022 to Q1 2023: in the UK, it jumped from 1.2% to 5.9%. 

Source: Sumsub