Publishers Use ArcSpan Audience Builder to Activate 1P Audiences in Social Media Platforms

ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms.

Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to leading social media platforms. Through seamless platform integrations, ArcSpan AMS supports publishers’ ability to activate their audiences into environments such as Facebook, Instagram, Snapchat, TikTok, etc.

Social media audience activation represents a significant revenue component for many publishers. Unlike other DMPs, deploying ArcSpan AMS can be accomplished within a day due to ArcSpan’s flexible deployment framework. As a result, ArcSpan removes the complexity for publishers and delivers the value of first-party data activations faster and at greater scale.

ArcSpan AMS continues to innovate as the easiest to use, most cost-effective first party audience monetisation solution for publishers. We are passionate to help publishers upgrade their revenue operations to win more RFPs and scale revenue leveraging their valuable first-party data. Publishers get more value faster with ArcSpan AMS!

“We’re thrilled with the release of our extensible ArcTag, which not only dynamically collects 20+ data points from our publisher customers pages, but also offers dynamic API integrations into social platforms such as Facebook as well as SSPs and Ad servers. All via one tag that we can write custom code to, making these integrations quick (a matter of hours rather than months) and easy!”, said James Dempsey, ArcSpan’s head of platforms.

Please contact us for more information or to see a demo of ArcSpan AMS.