Adform & GALE Achieve 217% Higher Conversion Rate for Fortune 500 Tax Preparation Company with Dynamic Creative Campaign

Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline

Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a dynamic display campaign executed for a Fortune 500 tax preparation company achieved a 217% higher conversion rate compared to typical display campaigns within the same funnel. 

Looking to drive S-Corp clients to book appointments ahead of a critical deadline for tax return submissions, GALE and the tax preparation company leveraged Adform's dynamic creative optimisation (DCO) solution, which empowers global brands to effortlessly generate numerous ad variants through a streamlined and time-efficient process.

Developed and executed within just five days due to the tax deadline, the campaign featured dynamic ad variants as well as a dynamic landing page. Key elements included a live countdown to the deadline, along with relevant information regarding users’ local branches to maximise engagements. 

“The ability to deliver personalised ad experiences for consumers while prioritising performance is critical for today’s marketers,” said John Piccone, regional president, Americas at Adform. “Our work with GALE showcases how leveraging dynamic creative allows this to be done at scale, and importantly, within a short time frame when needed.”

“Adform provided awesome support, from execution, day to day interaction, and campaign management,” said Ru Jia, senior director of programmatic at GALE. “The S- Corp DCO campaign was launched under a tight deadline, with a large number of branches and messages to incorporate. The team accomplished a perfect turnaround that was far outside their standard SLA. The timeline, performance, and continued day to day support we received from the team has been wonderful.”

To learn more about the campaign, visit here.