Former Senior Executive from P&G Joins Cedara Advisory Board to Help Drive Sustainable Innovation in the Media Industry

Cedara, The Carbon Intelligence Platform, is excited to announce a significant addition to its Advisory Board, Gerry D’Angelo, former VP, global media at Procter & Gamble (P&G), is bringing his wealth of expertise and passion for sustainability to further strengthen Cedara's mission.

Gerry D'Angelo, a prominent figure in the industry, boasts over three decades of experience within the media sector. During his tenure as vice president of global media at Procter & Gamble, the world's largest advertising company, he held pivotal responsibilities in advancing media best practices and cultivating capabilities. His role also encompassed the supervision of relationships with media agencies and the establishment of global partnerships with industry giants like Google, Meta, Amazon, and TikTok. Furthermore, Gerry served as the chair of the Media Forum and Board of the World Federation of Advertisers, and was instrumental in founding the Global Alliance for Responsible Media, a cross-industry initiative aimed at addressing harmful online content. In his new capacity at Cedara, he will provide guidance on strategy, foster strategic partnerships, ensure alignment with industry frameworks, and assist in co-developing measurement best practices.

"We are thrilled to welcome Gerry to the Cedara family," said David Shaw, CEO of Cedara. "His remarkable track record throughout his career perfectly aligns with our mission to accelerate the decarbonization of the media industry. Gerry brings a wealth of knowledge and a strong commitment to sustainability, making him an invaluable addition to our Advisory Board."

"As we witness the growing urgency to address climate change, it's essential that media businesses make a concerted effort to reduce their environmental impact," said Gerry D’Angelo. "I'm excited to be a part of Cedara's journey, and I believe we can truly make a difference in the path towards becoming net zero. By integrating innovative technologies and sustainable practices, we can create a more environmentally responsible and profitable industry."