Azerion Acquires Hawk & Consolidates its Position in the Digital Advertising Market Amsterdam

Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. The companies will provide advertisers and agencies easy access to large audiences in emerging areas such as digital out-of-home, audio, connected TV (CTV), and hyperlocal through a single, omni-channel buying platform.

The acquisition was a natural progression of a successful partnership established with Hawk in July 2022 and demonstrated Azerion’s ability to grow its platform strategically. The terms of the agreement provide for Azerion to acquire a 100% stake in Hawk for an upfront consideration of approximately €7m (£6m) to be funded by Azerion from its cash resources and with an earn-out over the following 3 years subject to customary arrangements and capped at a maximum of just over €20m (£17.3m). In 2022, Hawk reported revenue of approximately €50m (£43.3m).

Mickael Ferreira, VP operations Azerion, comments: “I am pleased to welcome Hawk to Azerion’s digital advertising platform. With its strong local teams and market-recognised DSP technology, Hawk will strengthen the ability of our combined platform to fulfil the needs of our customers and makes Azerion one of the leaders of the French digital advertising market, as well as expanding our presence in the UK and Germany.”

Hakim Metmer, co-founder of Hawk, said: “We are excited to join Azerion and be part of one of Europe’s largest digital advertising platforms. The cultural and product fit was immediately apparent, and this acquisition extends the long-standing business partnership between our two companies.” 

Renaud Biet, co-founder of Hawk, adds: “Joining Azerion will accelerate further the deployment of our omni-channel advertising solutions for agencies and advertisers. We’re very enthusiastic with our teams to participate in consolidating Azerion’s leadership position in the European digital advertising market.” 

Azerion will integrate Hawk’s omni-channel buying platform and tailor-made activation technology, adding to its robust current offering in these areas.