Zeotap Introduces Ada: The AI-companion for Audience Segment Creation

Zeotap, the easy, secure, and impactful customer data solutions provider, is thrilled to introduce “Ada^TM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP.

Named in honour of Ada Lovelace, one of the first tech visionaries and computer programmers, Ada^TM represents a significant leap in user-friendly technology. Harnessing the power of one of the world's most advanced generative AI models to create a conversational interface for audience segmentation, the tool makes Zeotap CDP even more intuitive for users without technical backgrounds.

Powered by the PaLM-2 model, the solution enables marketers to explore, understand, and activate data within Zeotap CDP effortlessly. It's like having a friendly chat with an AI-companion who guides you through critical marketing tasks, including audience segmentation, analytics, and customer journey building. For example, users can describe their segmentation criteria in plain language, and Zeotap
CDP’s AI-companion translates this into actionable conditions that can be modified or saved
to create audience segments. Ada^TM also allows users to activate these audiences for various
purposes without requiring a deep understanding of underlying data structures.

Zeotap’s vision, however, goes beyond audience segmentation; the company is highly committed to enhancing user experiences in Zeotap CDP by:

• Streamlining Data Integration: automating the mapping of data from various sources to our clients' data models in Zeotap.
• Empowering Customer Insights: enabling marketers to explore customer insights through natural language descriptions, along with intuitive analytics and data visualisations.

“At Zeotap, we strongly believe that CDPs shouldn’t be complicated. This is the reason why our product team has put so much effort into streamlining the usage of our best-of-breed CDP”, said Projjol Banerjea, CPO and co-founder of  Zeotap. “With Ada^TM, we are redefining how marketers interact with their data, making it more accessible and user-friendly. Our goal is to shape the future of data-driven marketing, where technology empowers people to achieve their goals effortlessly”.