Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come.

Billions of ad funds to go to fraud – Juniper Research

New findings from Juniper Research have revealed that nearly a quarter of online marketing funds will go to ad fraud this year. According to the report, ad fraud will cost marketers USD$84bn (~£69bn) in 2023, accounting for 22% of marketing budgets. This figure is expected to rise to 23% by 2028.

Lazada waives fees for businesses in Indonesia

Alibaba-owned Lazada is wooing sellers impacted by Indonesia’s ban on social commerce. The firm has waived fees for businesses in the Southeast Asian nation conducting livestream sales on Lazada. The move follows Indonesia’s decision to ban social media purchases, which forced social commerce heavy-hitter, TikTok, to disable its shopping features in the country.

KCC considers fines for Google, Apple

South Korea’s telecommunications regulator has warned Google and Apple that they may be fined up to USD$50.5m (~£41.5m). The Korea Communications Commission (KCC) alleges that the two companies have abused their dominance in the mobile app market by forcing developers into specific payment methods.

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Fact of the Day

10% – Lazada's market share in Indonesia.

Source: Momentum Works

Last Week's Tech Teasers

Last week, we tested your grey matter on attention. See how well you did below, and remember to check out our upcoming Attention Event here.

• 36% – of buy-side advertisers planned to focus more on attention in 2023 ?
• 6,000 - 10,000 – the number of ads the average person is exposed to daily ?️
• Two-thirds – of UK adults are unlikely to pay attention to social media ads ??
• 1 second – Gen Z’s reported attention span for ads ⏱️
• 49% – the amount by which interactivity increases engagement with an ad ?

Challenge yourself on ad tech, martech, media, and commerce, by signing up to The Stack, where we publish a new quiz every Friday.