In today's ExchangeWire news digest: a new report from Freedom on the Net highlights the risks of AI; WPP partners with Shopify to enhance its e-commerce offerings; and US Senators launch a probe into personnel changes between TikTok and ByteDance.
New research from Freedom on the Net has warned that rapid advancements in AI are increasing the spread of disinformation online. The report from the American non-profit also highlighted how AI is growing as a threat to human rights by enabling governments to “enhance and refine online censorship.”
WPP has partnered with Shopify to develop a range of offerings in consumer packaged goods, health and wellness, and fashion. The deal comes as WPP continues to invest in its e-commerce capabilities, with CEO Mark Read stating: “I’m confident that this partnership will lead to more growth opportunities for the brands we work with."
In a new wave of scrutiny for TikTok, US Senators are investigating recent staff transfers from parent company, ByteDance. In a letter to TikTok CEO Shou Zi Chew, Senators Marsha Blackburn and Richard Blumenthal stated that personnel changes at the firm have raised suspicions that it is "attempting to preserve ByteDance’s influence over TikTok while avoiding suspicion”.
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IMPACT+ Reduces Environmental Effect of Weborama Campaigns
Expandi Purchases Account-Based Marketing Platform Jabmo
MGID Partners With Pixalate to Address Ad Fraud & Monitor Traffic Quality
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+4.36 million – the number of websites which use Shopify.
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