In today's ExchangeWire news digest: the Competition and Markets Authority acknowledges there are grounds to clear Microsoft's planned acquisition of Activision; TikTok Shop faces regulatory headwinds in Indonesia; and Amazon appears set to take adverts to Prime.
The UK’s competition watchdog has said there are grounds to clear Microsoft’s planned acquisition of Activision Blizzard. In a document published by the British government, The Competition and Markets Authority (CMA) said it believes “there are reasonable grounds” for the USD$69bn (~£56bn) deal to be approved. The CMA added that it was “considering the offer”.
TikTok's ecommerce expansion in Indonesia may be hampered by a potential regulatory crackdown on TikTok Shop. The Ministry of Trade recently proposed separating TikTok shop from its core social media platform, a move which would be “a huge blow” to the ByteDance-owned app.
Amazon Prime viewers will reportedly see regular commercial breaks while streaming content on the platform from early next year. The platform has said it plans to run fewer ads than on broadcast TV and that viewers will be able to retain ad-free subscriptions for a slightly higher fee.
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The MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond
Adsquare Unveils Cutting-Edge Location Intelligence Platform
Clinch Named in Best Workplaces in Advertising & Marketing, Ranking No. 33
Digiseg Partners with Nova Entertainment for Streaming Audio Ads Targeting
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~200m – the number of Amazon Prime members worldwide.
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