Meta

WhatsApp Denies Reported Move to Ads; Google Gears up to Release ChatGPT Rival

In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market.

No ads for WhatsApp, says boss

Meta's head of WhatsApp, Will Cathcart, has spoken against a Financial Times report claiming the firm is exploring bringing ads to the app to boost revenue. The report said teams at the Facebook-parent were discussing serving ads within users' chat lists, a claim which Cathcart described as "false".

Google readying ChatGPT rival, Gemini

Google may be close to releasing its highly anticipated answer to OpenAI's ChatGPT. The company has reportedly granted a small group of companies access to its conversational AI software, Gemini, a move which suggests Google is close to integrating the system into its consumer services.

TikTok Shop open for business in US

After months of testing, TikTok Shop has opened its digital doors in the US market. The offering, which is already available for TikTok users in the UK and parts of Asia, will allow sellers to run in-feed videos and conduct live shopping within the app.

New on ExchangeWire

TBWA\Asia's Tessa Conrad on YouTube Shorts, Fake Ads, and Marketers' View of TV

The Resurgence of Ad Networks: Why it's Happening and What it Means for Advertisers

Industry Review 2024: Retail Media to Continue Stellar Rise?

PressBox Digest

Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube

Brand Metrics Fuels Expansion by Appointing a New Client Success Manager

impact.com Acquires SaaSquatch to Help Brands Increase Revenue & Reach New Audiences

Want to see your latest press releases featured on ExchangeWire? Email info@exchangewire.com to find out more about our PressBox service.

Fact of the Day

USD$19bn (~£15.2bn) – the amount Meta purchased WhatsApp for in 2014.

Source: Reuters

Last Week's Tech Teasers

After social commerce hit the headlines, we tested your knowledge on the billion-dollar market which could be banned in Indonesia. See how you did below!

  • ~$4.9tn – the forecast value of global social commerce by 2030 ?
  • Emcee – the creator-led platform that sponsored New York Fashion Week ?
  • 33.4% – Nigeria’s social commerce market's projected CAGR for 2023-2028 ??
  • +2.5 hours – the average time spent on social media platforms per day ⏰
  • Douyin – the app which shared its social commerce forecast on 15/09 ?

Challenge yourself on ad tech, martech, media, and commerce, by signing up to The Stack, where we publish a new quiz every Friday.

Hannah Dillon

Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.

Recent Posts

LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…

7 months ago

Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Reform

In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…

7 months ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…

7 months ago

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

7 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

7 months ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

7 months ago