Legal

US Commences Landmark Case Against Google; EU Asks Microsoft Competitors if Activision Blizzard Amendments Affect Them

In today's ExchangeWire news digest: the US begins a landmark antitrust case against Google; regulators in the EU ask Microsoft competitors if they are impacted by efforts to approve its Activision Blizzard deal in the UK; and Adobe, Nvidia, and IBM join voluntary commitment for AI regulation.

Google faces antitrust trial in the States

On Tuesday (12th September), a landmark antitrust case against Google began in a Washington District Court. The suit, raised by the US Justice Department in 2020, accuses the tech giant of paying billions of dollars to make its services the default option in smartphones and web browsers, to the detriment of its rivals.

EU asks Microsoft rivals for feedback on company’s attempt to win UK approval

Antitrust regulators in the EU have reportedly asked Microsoft’s rivals and customers if the tech giant’s attempts to win over UK regulators will impact them. The tech giant has proposed amendments to its planned takeover of Activision Blizzard to appease the Competition and Markets Authority, who blocked the USD$69bn (~£55bn) acquisition in April.

Nvidia, Adobe join voluntary commitment to AI regulation

Adobe, IBM, and Nvidia have joined a voluntary programme set out by US President Biden to govern the use of artificial intelligence. The commitment aims to prevent the use of AI for malicious or destructive purposes, and already has the support of Google, Microsoft, and ChatGPT-creator OpenAI.

New on ExchangeWire

Making AI Work for Advertising

Taking Back Control with Curation: Q&A with Greg Williams, Audigent

Sweet Spot: What The Cricket World Cup Could Mean for Advertisers

PressBox Digest

MBC Media Solutions, Viaccess-Orca & Equativ Partner to Connect Brands Through Shahid’s Premium Content Globally

New Whitepaper from IMPACT+ Aims to Educate Ad Industry on Measures to Tackle Carbon Emissions

Clinch’s Flight Control Secures Double Win at 2023 Digiday Technology Awards

Want to see your latest press releases featured on ExchangeWire? Email info@exchangewire.com to find out more about our PressBox service.

Fact of the Day

September to mid-November – the anticipated timeline of the DOJ's trial against Google.

Source: WSJ
Hannah Dillon

Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.

Recent Posts

LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…

7 months ago

Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Reform

In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…

7 months ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…

7 months ago

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

7 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

7 months ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

7 months ago