Industry Review 2024: Will AI Define the Year?

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at AI - a topic with the potential to define a generation.

Artificial intelligence grabbed the headlines in 2023 as rapid development led to mainstream applications through ChatGPT, Bard etc. 

AI is a subject that requires, and deserves, serious discussion. No doubt, it will have a huge impact on everything from creative production to planning and optimisation. The excitement at the new possibilities shouldn't be tempered, but neither should the issues around regulation, IP and human creativity be ignored.

Key Questions

• Will the pace of AI development continue in 2024? Are we looking at foundational change for the industry?

• How will AI continue to shape the media landscape, and how will the industry harness this potentially era-defining technology?

• Beyond the hype, what are the practical applications that will see AI dominate our day-to-day work?

Are you building a business around AI? Want to show your thoughts on how this tech can change the industry? This is your chance to debate AI with us and influence the industry.

Outline your point of view, illustrate your unique perspective and align your brand with this industry leading annual report. Get involved today, and have your say on an era-defining year.