IAS Drives Superior Media Efficiencies for Vinda Malaysia

Integral Ad Science (IAS), a leading global media measurement and optimization platform, published a case study in Malaysia with Vinda, one of Asia's largest Fast Moving Consumer Goods (FMCG) companies for hygiene products.

By partnering with IAS, Vinda Malaysia was able to optimise toward higher quality media at scale successfully. Through leveraging IAS’s Meta Viewability and Invalid Traffic Measurement, Vinda understood which placements and ad sets to invest in to deliver strong performance on Facebook and Instagram, resulting in increased viewability, video view rate, and conversion rate.

Background

Vinda operates in many regions within Asia, strategically managing digital media buys and media quality performance across social platforms like Meta. Vinda aimed to better leverage verification tools on Meta to drive impact toward their KPIs such as viewability, video views and, most importantly, conversions.

The Goal
Vinda was looking for a solution to help track media effectiveness and viewability on Facebook and Instagram. Vinda sought a third-party partner to help reach their KPIs (viewability, video views, and clicks that lead to conversions) and provide insights to optimise their spending on quality media efficiently.

Overall Outcome

IAS’s Meta Viewability solution measures and reports viewability on one of the most influential social media platforms, Meta. By partnering with IAS, Vinda Malaysia successfully optimised toward higher quality media at scale. Through leveraging IAS’s Meta Viewability and Invalid Traffic Measurement, Vinda understood which placements and ad sets to invest in to deliver strong performance on Facebook and Instagram. After activating with IAS, Vinda saw an uplift across all KPIs, with a remarkable 34% increase in conversion rates upon optimisation per IAS insights.

Download the case study to learn more.