Grupo IMU Appoints Hivestack as its First Supply-Side Platform for Programmatic Digital Out-of-Home in Mexico

Today (July 12th, 2023) Hivestack, the world’s leading, independent programmatic DOOH ad tech company, announced a partnership with Grupo IMU, the leading out-of-home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH landscape for the first time.

Through this partnership, brands, agencies and omnichannel demand-side platforms (DSPs), both within Mexico and globally, can activate programmatic campaigns across Grupo IMU’s network of DOOH screens reaching its +60m weekly impressions across high-impact screens on roadside, bus shelters, urban panels and at the main airport in Mexico City International Airport.

Hector Gonzalez, chief revenue officer US & LATAM at Hivestack commented, “This is an incredible opportunity for us to offer Grupo IMU’s premium DOOH inventory to advertisers locally and globally and we are thrilled to include screens from across the main airports and on high-traffic roadside locations across Mexico. The partnership will create new opportunities for Grupo IMU to benefit from new revenue from ’Outside-in’ campaigns and offer digital inventory on a much larger scale to advertisers globally.” 

Cynthia Vargas, head of programmatic at Grupo IMU added,  "At Grupo IMU we have a large network of inventory and extensive experience executing successful DOOH campaigns that we are excited to apply to programmatic DOOH. Programmatic DOOH advertising and its relevance have grown in the last 6 years. Connecting with Hivestack provides us with transparency and security in managing our inventories, in addition to benefiting from their excellent products and services that will help us go further.”

As part of this partnership, Hivestack reaffirms its commitment to support collective action to tackle the climate crisis and help its clients and partners transition to a net zero economy. Grupo IMU aligns perfectly with this mission with more than 400 of its urban panels enabled to receive AA, AAA, C, D, CR, square and button batteries and batteries, all of which are recyclable.