IMPACT+ Expands Sustainability Capabilities with New Senior Director of Publisher & Ad Tech Partnerships

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has today (July 5th, 2023) appointed Lucy Zakrzewska as the new senior director of publisher & ad tech partnerships in the UK, to educate and consult companies at every stage of the sustainability journey.

Zakrzewska joins IMPACT+ in the newly created role to focus on sustainability for publishers and ad tech businesses in the UK and internationally. She will have the opportunity to shape the role by working with current and potential new partners to implement growth strategies and build IMPACT+ as a global leader of sustainability in the publisher and ad tech fields.

Prior to IMPACT+, Zakrzewska served as senior director of supply at Azerion UK, a global digital entertainment and media platform company. There, she became interested in sustainability and ended up spearheading the business’ sustainability initiatives for supply-side platforms, as head of sustainability. 

On her appointment, Zakrzewska said: “IMPACT+ has been doing incredible work supporting the advertising industry in its sustainability journey, and I look forward to supporting publishers and ad tech companies in theirs. I’m very passionate about sustainability and was looking to dedicate myself full-time in this sector to further support businesses achieve their goals in line with a greener future. This is the perfect opportunity to combine my work experience and passion to further establish IMPACT+ as a true pioneer in the field.”

Vincent Villaret, CEO at IMPACT+, commented: “The publisher and ad tech side is relatively new when it comes to emissions measurement and sustainable practices to reduce their carbon footprint. We’re continuing to expand our capabilities, and welcoming Lucy into our team will further push the boundaries of what advertising can do, both on the demand and supply side, without harming the environment.”