Vistar Media Announces New Partnership with Adsquare to Drive Innovation in Programmatic OOH

Vistar Media, the world's leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsquare, a renowned Location Intelligence Platform. This partnership provides Vistar’s clients with advanced audience targeting capabilities to further enhance sophisticated programmatic out-of-home campaigns.

With this partnership, Vistar Media gains access to comprehensive audience data and SDK-derived location data from Adsquare. Leveraging these valuable insights, Vistar Media can now score each poster location of integrated OOH inventory, enabling precise planning and programmatic delivery of digital OOH (DOOH) campaigns. This integration of data-driven intelligence enhances Vistar Media's ability to reach the right audience at the right time, maximising campaign effectiveness.

Moreover, as part of this collaboration, Vistar Media is pleased to offer its clients an innovative footfall measurement solution. Vistar Media can accurately track and measure store visitation throughout the campaign, providing valuable insights into the impact and effectiveness of OOH campaigns. This real-time footfall measurement empowers Vistar Media's clients to make data-driven decisions and optimise their advertising strategies for maximum ROI.

"The partnership with Adsquare brings advanced data capabilities that align with our media buyers’ innovative use of programmatic out-of-home" said Laura Kasakoff, data partnership's director at Vistar Media. “We aim to improve campaign efficiencies, and enhance the overall customer experience. By pooling our expertise, we can deliver cutting-edge products and services that exceed industry standards.”

“Our latest partnership with Vistar Media brings together the shared vision of two powerhouses in the ad tech landscape,” stated Tom Laband, CEO & co-founder at Adsquare. ”By joining forces, we aim to accelerate the development of groundbreaking solutions in the OOH space and expand our market presence.”

After a successful start in EMEA, the partnership is now extending across the USA, Canada, and Australia.