In today's ExchangeWire news digest: EU regulators fine Meta €1.2bn (~£1bn) for transferring Facebook users' data to the US; Linda Yaccarino's appointment as Twitter CEO reassures GroupM; and Shopee launches a new initiative to strengthen the protection of brands' IP.
Facebook-parent Meta Platforms has been fined €1.2bn (~£1bn) in the EU for transferring users’ data to the US. European regulators also ordered Meta to cease sending information on European Facebook users to the US and delete any data already transferred within six months. The record-breaking fine serves to heighten pressure on the US government to close a deal that would allow thousands of multinational firms to continue to transfer data overseas.
One of the world’s most prominent media agencies, GroupM, has told clients it no longer considers Twitter to be “high risk” following Linda Yaccarino’s appointment as CEO. Former chief executive Elon Musk announced Yaccarino as his successor last week, a move possibly aimed at winning back advertisers who baulked at the billionaire’s unorthodox leadership style. GroupM had previously deemed Twitter “high risk” in November, just a month after Musk closed his USD$44bn (~£35.3bn) acquisition of the company.
E-commerce behemoth Shopee has launched a new initiative to bolster intellectual property protection for its brand partners. The Brand Protection Partnership (BPP) will provide its members with access to bi-annual analytics reports, proactive protection measures, and more to shield brands on the platform from counterfeiting and IP infringement.
Beeler.Tech’s Rob Beeler on Publishers in a Post-Cookie World
The SPO Wars and The Rise Of The Programmatic Direct Platform
Josh Sternberg on Twitter's New Chief, User Tracking and the Vice Media Sale
DanAds Named to AdExchanger's 2023 Top 50 Programmatic Power Players List
Azerion Makes Three New Hires to Enhance International Business Presence in the UK
GumGum’s Accredited Contextual Solution, Verity™, Selected by MediaMath
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