AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky.
According to the company’s official announcement, the newly-released Flexible Sticky ad unit implies the video ad player remains in the Sticky mode solely during the advertising content display, then switches off during the display of non-ad video content. In view of this, its use helps ensure maximum viewability for the video ad, while keeping readers’ experience with the main website content non-disruptive.
As Anton Liaskovskyi, CEO of AdPlayer.Pro claimed, Flexible Sticky ads have proven their effectiveness in the initial testing rounds, and have been generating positive feedback from the company’s partners, too.
“Sticky video ads are exceptional in terms of audience engagement with advertisements, and quite predictably, one of the most efficient mixes implies the combination of our new, Flexible Sticky ad unit with the other format variations, i.e. the world-known “classic Sticky”, and Reverse Sticky ads”, he explained.
Non-surprisingly, the AdPlayer.Pro team will be showcasing the newly-upgraded outstream video ad tech portfolio during the scheduled product demos at the upcoming OMR Festival in Hamburg, Germany, on May 9 - 10, 2023.
If you wish to schedule a meeting with the AdPlayer.Pro team at OMR 2023 in advance, please send us an email at natalie.r@adplayer.pro.
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…
We look at some of the key findings from this year’s All In Census (created…
This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…
Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…