This week: Jack Ma relinquishes control of Ant Group, Microsoft deliberates a USD$10bn (~£8.22bn) investment in ChatGPT creator...
Another stirring week in ad tech began with the announcement that Jack Ma will step back from Ant Group, following a lengthy probe into the firm by Chinese authorities. News that Microsoft is considering investing up to USD$10bn (~£8.22bn) in ChatGPT developer OpenAI on Wednesday (11th January) only served to heighten the drama.
In social media, TikTok looked set to take a bigger slice of the digital advertising market from its rivals by offering lower-cost ads. Meanwhile, YouTube revealed its new monetisation process for Shorts will go live on 1st February, unveiling renewed benchmarks for partner creators.
Cedara Launches Media Taxonomy for Carbon Emissions Measurement for the Media & Advertising Industry
Sojern & PUSHTech™ Collaborate to Better Support Partners' First-Party Data Strategies
Purpose-Led Ad Platform Good-Loop Names Julia Hitchman as its Chief Commercial Officer
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