Bayard Média Développement Chooses Manadge to Consolidate its Digital Advertising Revenues

Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. 

By using the Manadge platform, they have access to a fast analytical platform as well as a granularity level of their data. This way, the sales house can optimise its performance across all its partners. 

“I was able to consolidate all sources of income onto a single, ultra-intuitive platform. From campaign-to-campaign to programmatic, it's the essential tool to ensure an optimal follow-up.” - comments Vincent d'Aguanno, head of ad operations at Bayard Média Développement. 

Using the Dashboard feature, Bayard can personalise the tracking of revenue and performance by creating different dashboards based on the objectives it seeks: managing inventories and revenues across sites, monitoring partners, and optimising yield management. 

“We are delighted to support the sales house, Bayard Média Développement, in the monitoring of their programmatic and campaign-to-campaign advertising revenues. Having a single, complete and personalised vision of its ad stack and revenue is a considerable time saver for a media company when the multiplication of tools and partners is becoming increasingly complex.” - says Alexandre Rifflard - publisher sales manager at Manadge. 

This collaboration confirms Manadge's ambition to simplify and automate the entire advertising ecosystem and industrialise the daily tasks of its customers.