Taboola & Reach plc Partner for Mid-Article Video in the UK & US in Latest Expansion of Six-Year Partnership

Taboola, a global leader in powering recommendations for the open web, has today (November 16th, 2022) announced an expanded partnership with Reach plc, the largest commercial national and regional news publisher, to boost engagement, future growth, and innovation.

Taboola will be Reach’s exclusive partner for out-stream video in the UK and US, delivering its mid-article video product across Reach’s 80+ sites, including the Mirror, the Express, and OK magazine. Outstream placements run video units that complement editorial content, offering a non-intrusive and highly engaging way for brands to reach readers.

The partnership expansion will offer advertisers additional inventory on which to promote brand videos at scale, to audiences across Reach’s network. These new mid-article video placements offer advertisers a unique brand-safe environment, surrounded by high-quality editorial content.

Taboola is a longtime partner of Reach, having worked with the publisher since 2016, providing a suite of publisher products to cultivate audience loyalty and increase revenue. Since the beginning of the partnership, Taboola has strongly supported Reach’s digital growth with a 30% increase in traffic across news brands. Combined, Taboola’s services help Reach to engage and retain readers, supporting the company to innovate and meet changing consumer needs:

• Taboola Feed is a seamlessly integrated feed that provides readers with personalised content, including video, creating a more engaging experience; and organic content, which has been used to recirculate content and optimise traffic across Reach’s network, resulting in an increase in click-through rates.
• Explore More is an offering that helps to re-engage users before they exit a publisher site.

Terry Hornsby, group digital director at Reach said: “Our longstanding partnership with Taboola continuously engages site visitors across our news brands. The new out-stream video offering has been particularly successful across the Reach network so far, giving advertisers more opportunities to engage our audience with high-quality brand video.”

Adam Singolda, founder and CEO, Taboola said: “Reach PLC is a great example of a successful publisher that has kept pace with readers and thrived. They have shown a long-term view to boosting readership and engagement, coupled with expanded use of Taboola products for growing their business, and we’re seeing great results as we hit the six-year mark together. We look forward to continued mutual growth, especially in the large opportunity that mid-article video provides.”