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In today's ExchangeWire news digest: Meta warns it may block the sharing of Canadian news sites on Facebook; fresh legal action against Amazon could see the giant pay £900m to UK customers; and a team at ByteDance planned to use TikTok to track specific US citizens.
Facebook-parent Meta has warned it may block news sharing in Canada over the country’s proposed Online News Act. The act, which would obligate Meta to pay news outlets for their content, has been described by the company as incorrectly presuming it “unfairly benefits from its relationship with publishers”.
Meta previously banned news from being shared in Australia over a similar law, only reversing its decision after the legislation was amended.
A legal claim against Amazon could mean that UK shoppers could receive a share of £900m in compensation from the e-commerce giant. The proposed claim, which is being led by consumer-rights champion Julie Hunter, alleges Amazon breached competition law and caused customers to miss out on better-value deals.
A report from Forbes has alleged that a China-based team at ByteDance planned to use the TikTok app to track the locations of specific American users. The team behind the monitoring project, ByteDance’s Internal Audit and Risk Control department, frequently investigates potential misconduct by current and former employees. Forbes’ report, however, reveals at least two cases in which the team planned to track a US citizen with no employment history at ByteDance.
Maureen Shanahan, TikTok’s director of global communications, said that the app collects approximate location data based on users’ IP addresses to “among other things, help show relevant content and ads to users, comply with applicable laws, and detect and prevent fraud and inauthentic behaviour”.
For this week's Industry Issue, we're delighted to feature a question from Satoshi Kawasaki, who asked:
In a premium OTT environment, what should the industry guarantee to marketers from a brand safety perspective?
- Relevancy between ads and content
- Quality of the other ads appearing before and after
- Avoid over-saturation across devices
- Careful audit of the ads creative and message
Let us know your thoughts by voting in our LinkedIn poll, and subscribe to The Stack, our Friday newsletter to see Satoshi's analysis of the results.
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21% - the number of Canadians who catch up with the news on Facebook each week (as of 2022).
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