This week: UK households cancel streaming subscriptions to cut costs, tech companies urge EU regulators to apply new laws to Google antitrust case...
It's been a week of swings and roundabouts for ad tech; in the UK, Brits cancelled their subscriptions to streaming services en masse to contend with the cost of living crisis, although Netflix reported its subscriber base is growing again thanks to hits such as Stranger Things and Better Call Saul.
In Europe, tech companies urged the EU Commission to use new regulation to challenge Google's anticompetitive behaviour. The tech giant, however, was occupied introducing a UK-version of its AI-interaction app, allowing users to communicate with its potentially-sentient LaMDA system.
The votes have been rolling in for The Wires 2022 Ad Tech Personality of the Year and Ad Tech Rising Star awards. We're excited to reveal the 10-person shortlist for each award - discover who's in the running here.
The winners will be announced at The Wires ceremony on November 10.
Hivestack & Clear Channel Partner to Further Expand the Programmatic (DOOH) Marketplace in Spain
Clinch’s Flight Control Puts an End to Nightmares on Ad Street
IAS & TikTok Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite
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