Flags of the USA and the European Union. Linen flags close-up. Flag made of canvas. United States of America. EU. National symbols. 3d illustration.
In today's ExchangeWire news digest: the US rewrites its digital privacy rules to retain data on European citizens; Chinese fast-fashion giant Shein sees its value drop by up to one third; and Netflix forges new partnerships for measurement on its ad-supported offering.
The US is laying the groundwork for a new deal with the European Union to retain access to data about European citizens. On Friday (7th October) the Biden administration issued an executive order providing Europeans with new rights to query surveillance practices by the US government, a move pivotal to the preliminary deal outlined by the US and EU in March of this year.
Fast-fashion giant Shein has seen its value drop by up to one third in stake sales. The Singapore-headquartered company reached a valuation of USD$100bn (~£90.3bn) in April of this year, but recent trades on the private market value Shein at USD$65bn - USD$85bn (~£58.7bn - £76.8bn), according to The Financial Times.
Streaming giant Netflix has announced partnerships with Integral Ad Science and DoubleVerify to help measure the success of its upcoming ad-supported tier. According to reports, Netflix selected the two companies to reassure advertisers that ads on the streaming platform would be viewed in accordance with industry standards.
ATS Singapore: The Dawn of A New Publisher
Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text
GumGum Breaks a Billion with Contextual Advertisement
RTB House Group is Growing Again - WhitePress® & Senuto Join Forces
Want to see your latest press releases featured on ExchangeWire? Email info@exchangewire.com to find out more about our PressBox service.
43.7 million - Shein's estimated active shoppers worldwide.
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…
We look at some of the key findings from this year’s All In Census (created…
This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…
Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…