The Stack: Netflix Partners with Ubisoft to Bolster Gaming Efforts; Google Hit with €25bn Lawsuit in UK & EU

This week: Netflix announces a partnership with Ubisoft to reinvigorate its gaming division, Google faces fresh legal action in the UK and EU...

Anticompetitive behaviour has emerged as a key theme in ad tech this week. While Netflix announced a new partnership with Ubisoft to develop three new mobile games, regulators in the UK and Brussels hit Google with a €25bn (~£21.6bn) lawsuit for anti-competitive behaviour in the digital advertising market.

Twitter took a blow to its reputation as former head of security Peiter Zatko told a US court of "extreme, egregious security deficiencies" at the company. Meanwhile, Microsoft must now prepare for a deeper probe into its purchase of Activision Blizzard after failing to assuage regulators' concerns.

 

The State of Programmatic in JAPAC - 2022

Published by ExchangeWire, in association with OpenX, The State of Programmatic in JAPAC - 2022, explores the surge in programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) markets. Read more.

 

PressBox Digest

MGID Bolsters Global Leadership Team to Accelerate Growth into New Territories

Ad Fraud on the Rise in APAC- IAS Media Quality Report

Hivestack Launches Full Programmatic Digital Out of Home (DOOH) Operations in Brazil

 

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