Manadge Partners with Amnet France to Enhance Transparency

Manadge, the SaaS platform for monitoring programmatic advertising has today (7th September) announced a partnership with Amnet France. For consolidated investments and campaign performance monitoring with Manadge's publishers partners, Dentsu's group trading desk relies now on the Manadge platform.

Through Manadge's self-mapping feature, sales houses are able to automate reporting and monitoring of spend with a high level of granularity. In addition to saving time and preventing human error, the data produced is easier to understand and more accurate.

“With Manage, we can control our investments accurately without generating and sorting through multiple Excel reports, which is a real time saver. We can also easily monitor our PMPs' delivery and performance using the deal management feature thanks to the alerts feature,” comments Anthony Loyez, team leader & head of publishers, Amnet France.

“We are pleased to support Amnet, a leading trading desk and pioneer in programmatic advertising, in tracking spend with our sales houses partners, an often manual task for media traders,” added Alexandre Rifflard, publisher sales manager, Manadge.

With this collaboration, Manadge confirms its commitment to simplify and automate the entire programmatic ecosystem, with the long-term aim of industrialising the day-to-day tasks that are typically done manually. By partnering with leading media companies, specialist companies and programmatic buyers, Manage also aims to create a neutral and agnostic ecosystem across all programmatic technologies.