Yahoo Elevates Sebastian Graham to Grow High-Demand Native Ad business in APAC

Yahoo has promoted Sebastian Graham to director of native APAC, effective immediately.

In his new role, Graham will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC. Graham’s remit will include strengthening Yahoo native ad product capabilities to suit APAC’s marketing landscape, while building on strategic and technical global partnerships to create value through Yahoo native ads for advertisers and publishers.

In his previous role, Graham drove Yahoo’s native commercial and partnership strategies for Australia and New Zealand, where Yahoo’s native products reported a 164% YoY increase in demand in 2022. 

Graham’s elevation comes amidst Yahoo Native’s robust demand and growth, and rising relevance as a central channel in omnichannel campaigns, with its integration into the Yahoo DSP. Yahoo Native now has the creative, data, and platform capabilities to deliver full-funnel results for advertisers, even as it helps premium publishers grow their revenue.

“As native advertising gets an upgrade for an omnichannel world, it unlocks valuable possibilities for advertisers and publishers. In his expanded role, Graham brings the right experience and understanding to take Yahoo Native Ads forward, channelling the strengths and capabilities of this versatile product to deliver exceptional value to Yahoo’s advertisers and publishers in APAC,” said Paul Sigaloff, vice president & head of APAC, Yahoo. 

Recent changes to Yahoo's leadership team in APAC—with Paul Sigaloff leading Yahoo’s ad tech business in the region, and expanded remits for Dan Richardson and John McNerney—come on the back of accelerating momentum for Yahoo in APAC. These leadership appointments support a cohesive and seamless strategy in APAC, as Yahoo doubles down on connecting clients and partners across the region to growth.