Data

The Stack: FTC Sues Data Broker Selling Sensitive Data; Netflix Poaches Snap Execs for Ad Business

This week: America's FTC sues a data broker selling sensitive geolocation data, Netflix taps former Snap execs to lead its ad-supported business...

Privacy has been central to ad tech this week: in the US, the Federal Trade Commission has taken legal action against a data broker selling geolocation information that could track people to family planning centres. Meanwhile, Elon Musk has subpoenaed a former Twitter exec to gain insight on its alleged security flaws ahead of his legal showdown with the company.

Also this week, the war between streaming services raged on as Netflix announced two former Snap execs as leaders of its ad-supported business, and Disney contemplated a membership plan to increase spend on its streaming service.

 

PressBox Digest

Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic

Evorra Secures an Additional $1M to Enable Responsible Data Marketing at Scale

Pixalate Releases First UK Child Online Safety Report for Mobile

 

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Hannah Dillon

Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.

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