Ogury promotes Benjamin Lanfry to Chief Supply Officer

Ogury, the global leader in personified advertising, today (August 25th, 2022) announced the promotion of Benjamin Lanfry to the position of chief supply officer. In this new role, Lanfry will be in charge of defining Ogury’s global supply strategy and work closely with executive leadership to turn the company into an even more trusted monetisation partner for in-app and web publishers.

Lanfry initially joined Ogury in 2020 as global VP publisher partnerships. In his former position, Lanfry’s mission was to define the company’s vision, go-to-market strategy and build the global teams to launch and grow Ogury’s mobile web offering. In the last 2 years, he has built a team of 25 talented individuals across 14 countries, responsible for launching and nurturing over 200 partnerships with leading publishers.

Throughout his career, Lanfry developed an in-depth knowledge of the publisher landscape in EMEA, Americas and APAC and built a strong expertise in publisher partnerships. At smart advertising analytics platform Adomik, where he spent over 7 years and became SVP global revenue, he was responsible for all commercial activities. During his 4 years at ad tech giant Criteo, he ended up leading the department responsible for partnerships with global publishers such as eBay, Yahoo or Microsoft and helped open new markets like Japan, Australia, and Brazil.

“The decision to appoint Benjamin to the role of chief supply officer is a recognition of his significant contribution to Ogury’s success,” shared Geoffroy Martin, chief operating officer, Ogury. “We are delighted to give him this opportunity to step up, and are convinced that he is the right person to take the supply team through the next phase of Ogury’s journey.”

"I am thrilled to take on this new role and grow both our team and global footprint with many partnerships in existing and new markets,” said Benjamin Lanfry, chief supply officer, Ogury. “I look forward to supporting the expansion of our programmatic business by working with even more web and in-app publishers and leading exciting projects like our header bidding offering, as well as developing our portfolio of innovative formats with existing and new partners.”