MondayOff Grows Revenue 7% by Adding Audio Ads with Odeeo

Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved an incremental 7% revenue lift without negatively impacting player retention.

As developers seek to balance increasing ad monetisation with keeping players engaged, audio ads have emerged as an additional way to incorporate ads into games while limiting interruption. Odeeo has worked to pioneer easy-to-integrate, powerful solutions for developers, and has forged global partnerships to bring leading brand advertisers into gaming environments.

“Odeeo has been a strong partner of ours since 2021. Thanks to their full support this partnership enabled us to generate a 7% incremental revenue lift even though we are using only one of Odeeo's ad formats. The results were beyond our expectations. Odeeo is an ideal partner, providing an outstanding product with great value to our business,” says MondayOff CEO Dunkun Kang. 

Odeeo co-founder and CEO Amit Monheit adds, “MondayOff is leading the way for their peers by showing how audio ads are a win-win-win for developers, advertisers, and players. We’re excited by the success that Odeeo helped them achieve with US audiences, and we look forward to continuing to innovate with them as our product set expands.”