VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising.
Alvin Ling, director, customer success at Pixalate, said of the partnership, "Vlion has a strong technical team and a deep understanding of Pixalate’s products. We are proud to be a marketing partner with Vlion and look forward to the increased visibility it will provide for both customers and the ad industry as a whole.”
Yongyue Liu, technical director of VMDSP at VlionMobi, added, “Combining Pixalate’s real-time API, pre-bid IP, Bundle list and post-bid indicators with the anti-fraud model of our system means we can provide better online protection. At present, 93% of invalid traffic can be identified and filtered in time and, by partnering with Pixalate, we intend to increase this further and improve the overall anti-fraud ability of our system."
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