Hyperoptic Appoints Croud to Scale Brand Presence

UK-based broadband provider, Hyperoptic, has appointed Croud, the award-winning global digital marketing agency, to scale brand presence.

Hyperoptic specialise in hyperfast broadband and are uniquely positioned due to their symmetrical offering of upload and download speed (on plans over 150Mbs). Their goal is to scale presence across the UK where Hyperpotic is available while also engaging with prospective customers.

Following a competitive pitch, Croud was appointed to support across programmatic, paid search, paid social and CRO as Hyperoptic look to create an unmissable brand presence and a seamless customer experience across every touchpoint.

“We were looking for a partner who had the skills and resources to help us boost our brand presence across the UK in a meaningful way and we’re pleased to have found an agency that we feel can really understand our brand and meet our needs” shared Jawad Laa’iq Safdar, Hyperoptic’s head of demand generation marketing.

Croud’s client partner, Alex Smith, added “Hyperoptic is an exciting, fast-growth business with ambitious plans over the next few years. We’re delighted to have been selected to help them reach their goals and support them on this journey.”

Croud’s unique model, which combines its proprietary technology platform, ‘Croud Control’ and its network of 2,400+ digital marketing experts, or “Croudies,” gives clients access to both global reach, and local in-market insights. It allows clients to achieve exponential growth while achieving transformative results.