Big Tech

European Commission Called to Charge Big Tech for Network Costs; UAE to Form Committee to Develop Digital Economy

In today's ExchangeWire news digest: European regulators face calls to charge tech firms for network costs; the UAE Cabinet approves the formation of  a new committee to develop a digital economy in the country; and Apple plans to place ads in its App Store Today tab.

France, Italy, and Spain call for Big Tech to share Europe’s network costs

The European Commission is facing pressure from France, Italy, and Spain to establish legislation to make tech firms share the cost of telecoms infrastructure. In a joint statement, the three governments stated that 55% of internet traffic across these nations could be attributed to six of the largest internet content providers, including Google, Meta, and Netflix, arguing that this should make these companies liable for network costs.

UAE Cabinet approves Higher Committee for Government Digital Transformation

The UAE will form a Higher Committee for Digital Transformation to bolster the country’s development of a digital economy and the adoption of new technologies by the federal government.

The country’s Minister of State for Governmental Development and Future, Ohood Al Roumi, and Minister of State for Digital Economy, AI, and Remote Work Systems, Omar Al Olama, will serve on the committee as chair and vice chair respectively. 

Apple plans to place ads on App Store’s Today tab

Tech giant Apple now plans to place ads in two new locations: the Apple Store Today tab and on individual app pages.

The new placements are an extension of ads users already see in the App Store’s search results, with ads being highlighted in blue to distinguish them from recommendations. The move indicates that Apple may be exploring new ways to monetise its App Store and that ads may be increasing in importance at the company.

New on ExchangeWire

Leveraging pDOOH in Privacy-First Marketing: Interview with Dom Kozak, JCDecaux

A Positive Guide to Advertising in the Post-Third-Party Cookie World

PressBox Digest

Silverbullet Partners with Heineken USA to Accelerate its Data Strategy & Deliver Meaningful Consumer Experiences at Scale

Digital Agency Croud Furthers Global Expansion as it Wins First MENA Client Ooredoo Group

Talon Outdoor Continues Global Expansion as it Promotes Josko Grljevic from CTO to Group COO

Fact of the Day

99.01% - the percentage UAE's population who are internet users as of 2022.

Source: Global Media Insight.
Hannah Dillon

Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.

Recent Posts

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

4 days ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

4 days ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

4 days ago

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So

We look at some of the key findings from this year’s All In Census (created…

7 days ago

The Stack: A Big Week for Google

This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…

1 week ago

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…

1 week ago