In today's ExchangeWire news digest: Google sets the deprecation of third-party cookies back to 2024; Alibaba aims for primary listing in Hong Kong; and Bristol-based metaverse start-up Condense Reality raises £3.7m.
Tech giant Google will delay the phase-out of third-party cookies on its Chrome browser once again, with Google Privacy Sandbox VP, Anthony Chavez, revealing a new target of “the second half of 2024”. Chavez added that the delay would allow the company to expand testing of its Privacy Sandbox APIs.
News of the delay came as Google launched Confirming Gross Revenue, a privacy-safe solution for buyers and publishers to verify digital advertising transactions made through Google Ad Manager.
Ecommerce behemoth Alibaba has announced its intent to gain a primary listing in Hong Kong. The company currently holds a secondary listing in the region, a status which prevents it from accessing stock exchanges in Shenzhen and Shanghai. Gaining a primary listing would allow the Hangzhou-headquartered company greater access to investors across China.
Alibaba is expected to achieve primary listing by the end of 2022, signalling that the Chinese government’s crackdown on the tech industry may be coming to an end.
Condense Reality, a Bristol-based metaverse start-up specialising in livestreaming, has garnered £3.7m in funding. Investors include 7percent Ventures, LocalGlobe, and Deeptech Labs, with Monzo founder Tom Blomfield and Song Kick CEO Ian Hogarth providing additional funding as angel investors.
Founded in 2019, the start-up is exploring how 5G can be utilised to develop immersive experiences for viewing live sport through virtual reality. Condense Reality will use the funding to enhance its hybrid of live events and virtual technology.
Realising the Potential of CTV: Interview with Alexis Wrightson, Quantcast
Lumen’s Latest Report Shows Astonishing Levels of Attention Achieved by In-Game Advertising
Matthew Rouse Joins Octave Audio as Podcast Lead
Seedtag Raises Over €250M From Advent International
40% - percentage of chrome users who browse using incognito mode.
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…
We look at some of the key findings from this year’s All In Census (created…
This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…
Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…