Traffic sign no road
In today's ExchangeWire news digest: Elon Musk may be forced to complete the Twitter buyout he walked away from last week; Google offers several compromises to prevent a potential antitrust lawsuit; and Atlassian abandons the UK for broader opportunities in the US.
Elon Musk may be forced to complete his planned takeover of Twitter, despite rescinding his offer to buy the social media company for USD$44bn (£34bn) on Friday (8th July).
The billionaire cited the lack of transparency over spam accounts on the site as the reason behind his withdrawal. According to legal experts, however, a US court could force the Tesla-boss to follow through on the deal.
Following Musk’s decision to terminate the Twitter deal, the platform’s chairman tweeted that the company wholly intends to “pursue legal action to enforce the merger agreement”.
Google has volunteered several concessions in an effort to prevent a potential antitrust lawsuit from the US Department of Justice.
The proposed concessions include the tech giant splitting the parts of its business that auction and place advertisements online into a separate Alphabet Inc.-owned company. Depending on the assets held within this separate firm, it could be worth tens of billions of dollars.
The move has signalled to some that legal pressures mounting against Google are reaching a breaking point.
Software giant Atlassian is leaving the UK for the US market in a major blow to London’s aspirations to develop into a global hub for tech.
The Australian firm, currently listed on Nasdaq for £45bn, is reportedly crossing the pond in order to access a wider range of tech investors. In April of this year, the company’s head of investor relations advised that the firm’s relocation would support its inclusion in “additional stock indices”, in addition to allowing the company to operate in a streamlined structure.
- IAS Announces Campaign Sync Solution with Xandr’s Invest DSP
- Equativ (Formerly Smart) Provides Advertisers Turn-key Solutions to Reach Back-to-school Audiences
- MetService Improve Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution
- ShowHeroes Group Announces 3 Senior Appointments Amid Rapid Global Expansion
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…
We look at some of the key findings from this year’s All In Census (created…
This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…
Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…