Equativ (Formerly Smart) Provides Advertisers Turn-key Solutions to Reach Back-to-school Audiences

To support advertisers' needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy access to the best audiences in premium broadcast environments, via a single Deal ID. 

Back-to-school is one of the biggest shopping moments of the year, with spending in the United States amounting to USD$108.1bn dollars (£90.072bn) in 2021. Some of the most preferred products include clothing and accessories, computers and hardware, electronic gadgets, and school supplies. Ethical and ecological considerations are set to be at the core of many purchases, with almost one in two buyers expecting brands to respect the environment - according to GWI data. 

Equativ is offering a series of theme-based auction packages to support agencies and brands by granting access to premium audiences in brand-safe environments. These packages are ready-to-use and customisable, and are established according to different targeting and optimisation criteria, especially in cookieless contexts. They are broken down into two audiences:

• For parents that are inclined to buy online, especially when it comes to childcare and school supplies: a deal based on family and parenting segment focused on display formats
• For students that are large video consumers: a deal based on education and scholarship segments focused on video formats

This series of back-to-school packages boost Equativ’s global offering that supports media buyers and brands throughout the year to ensure they fulfill their communication strategies and achieve their business objectives. To learn more about Equativ’s curated packages visit here.