Picnic Announces Hire of Kyle Ewen as Chief Financial Officer

Finance professional, Kyle Ewen, has joined leading social display ad tech company, Picnic, as CFO. Ewen joins to support Picnic’s rapid growth, as they continue to deliver social-style mobile ad formats on a unique marketplace of user-first inventory across the UK advertising landscape and beyond.

With prior experience working with venture capital-backed businesses in SAAS and e-commerce, Ewen has vast experience in supporting rapidly growing companies in the start-up and scale-up phases.

Previously director of finance at Sofar Sounds, Ewen was responsible for all financial analysis and accounting controllership activities across the international group, as well as supporting the commercial teams within the business. Previous roles held by Ewen include international accounting manager at SeatGeek and audit & capital markets manager at Deloitte South Africa where he qualified as a chartered accountant, CA(SA). Additionally, Ewen holds an MBA from the Saïd business school at the University of Oxford and is the treasurer of the charity Student Hubs. 

Ewen joins Picnic at a time of substantial growth, coinciding with Picnic’s recent funding, expansion into the US, and the release of multiple new products under the Social Display offering.

Commenting on his new role, Ewen said: “I am hugely excited to be joining Picnic as their first CFO. It is an exciting time for Picnic following the successful Series A fundraise and expansion into the US. Picnic has a great product and service, which is evidenced by its position as the number one social display marketplace. I look forward to bringing my skills and experience to the existing leadership team as we drive Picnic’s growth and success.” 

Matthew Goldhill, CEO and founder at Picnic Media, added: “We are delighted that Kyle has decided to join the team as our first finance hire and CFO. Having recently received our first round of external funding, we are in a period of substantial growth, so Kyle’s background and expertise as a finance leader in other fast growing startups will be an absolute asset to our team as we invest and grow.”

Kyle is already in post, based in Picnic’s headquarters in London.