AdPlayer.Pro, an international provider of outstream video advertising solutions, has introduced new video ad server functionality, focusing on the wider integration of YouTube creatives into publishers’ inventory.
According to the company's official announcement, the newly-released features enhance publishers’ ability to connect videos from their YouTube channels as a source of video content on their digital properties.
As Anton Liaskovskyi, the CEO of AdPlayer.Pro explained, the extended integration with YouTube should help to resolve possible issues with the lack of publishers’ video inventory, as well as simplify the integration process itself.
“There’s no longer a need to upload video content from a publisher’s YouTube to a separate video hosting platform to integrate it into their website or app. The only thing required for its direct integration into their digital property is a mere video ID. The entire process just couldn’t be made smoother,” he added.
As for the AdPlayer.Pro’s ad-enabled video player, new features are scheduled for release closer to Q2 2022.
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