Manadge, the programmatic management platform, has been chosen by Publicis Media France to simplify its trading operations with publishers working with Manadge.
Manadge's platform automates most operations related to daily exchanges between agencies and publishers, and facilitates advertising spend monitoring with a dedicated and unified access. The platform also improves the flow and transparency of information.
Commenting on the appointment of Manage, Publicis Media France's head of platform product & strategy, Edouard Brunet, said: “We are delighted to be a Manadge partner and to work together to develop automated solutions, in order to consistently improve our management tools.”
Nathan Venezia, CEO at Manadge, added: “This partnership with Publicis is totally aligned with Manadge's values. Our work with Publicis Media France consistently creates transparency on digital ad spend with publishers and saves a lot of time for operational teams.”
This partnership is on par with Manadge's mission to automate and simplify the programmatic ecosystem, across its stakeholders: media groups, specialised sales houses, and programmatic buyers.
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