VIOOH & JCDecaux’s Programmatic Digital Out of Home Offering Takes Off at US Airports

Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out-of-home at selected US airports in partnership with JCDecaux North America. 

The programmatic DOOH (prDOOH) offering will be available at major US airports across California, Texas, Massachusetts, and Pennsylvania, with more to follow.

Combining JCDecaux North America’s premium airport inventory with VIOOH’s market-leading supply-side platform (SSP), which currently has 36 demand side platform (DSP) partners globally, will enable US advertisers to create flexible, efficient, and measurable DOOH campaigns on premium airport inventory.

A recent global study conducted by JCDecaux revealed that airport advertising delivers the highest perceived value for brands when compared to online display, social media, TV, and the press advertising environment. This study highlights that advertising campaigns seen in a premium environment are highly beneficial for brands, and this perception of OOH ads has been maintained despite the global pandemic.

"I'm thrilled to be announcing the launch of VIOOH’s programmatic offering at US airports. For the first time, US airport advertising will be available with complete targeting control, flexible formats, and in a brand-safe environment," said Natalia Escribano, chief commercial officer at VIOOH.

"It's an exciting time for the digital OOH industry as a whole, as programmatic digital OOH gains more traction globally, especially in the US, where prDOOH ad spend is forecasted to reach USD $519.9m (£383.9m) next year,” added Escribano.

“We are enthusiastic about the launch of our US Airport media inventory on the VIOOH Programmatic platform. It brings both new opportunities and flexibility to advertisers while we continue to invest in the best quality digital assets in our portfolio. We now have a full programmatic media offering across our entire US portfolio of Street Furniture, Billboard, and Airport,” said Jean-Luc Decaux, president & co-CEO at JCDecaux North America.