Epom Launches New Major Update of Its DSP (5.0): New Targeting, New Analytics & More

Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched an update of its DSP. The Epom DSP has hit a major milestone reaching version 5.0. 

The DSP is one of Epom’s flagship products and the new release comes with several upgrades, user interface updates, new targeting options, improved analytics, and much more. 

All of the upgrades to the Epom white-label DSP keep their key focus in mind – the client comes first. Epom does not look at what its competitors are doing or jump on the bandwagon with trends, updates to its DPS are practical and will improve its clients' experience in the platform. 

Some of the major updates to the Epom DSP in version 5.0 include: 

User Interface Changes

The general functionality of the DSP has been revamped to improve user experience. It now allows the addition of IFA (Identifier for Advertisers) files through UI – not only can they be added, but they can be deleted also. 

Rather than doing this one-by-one as was necessary in the previous version, multiple IFA files can now be selected in one click and then all deleted in one action. 

Targeting: Broader and Narrower Selections

Targeting is the most essential part of delivering ads. On the DSP 5.0, targeting options have been improved to include both broader and narrower audience selections.

An ‘All’ selection box has been added to many targeting categories such as devices. The ‘All’ selection is the default setting and can be narrowed by the other selection options in the category.

There are also more defined targeting options available, allowing you to get a very specific audience – as some campaigns require. 

When you need to let people know about your new iOS games, you most likely won't target Google Play users. You can now get even more defined than the app store, and target app categories such as Games, Beauty, Art. Inside some categories, for example, games, you can specify your choice even more, with additional filters such as shooters, arcade, or puzzle games.

Analytics 5.0

Analytics is another essential part of measuring ad’s performance. Data is now more accessible within the DSP analytics. 

Users can now filter their reports by three new categories: Rewarded, Device Make, and Interstitial.

Video ads now have additional analytics for users to view that includes seeing the number of users that have skipped, viewed half of the video, or finished watching a video ad. 

Welcoming MoPub & Google Connectors

The in-app inventory for the Epom DSP has been widely expanded as it is now equipped with MoPub & Google Connectors. This means even fewer boundaries (and zero intermediaries) between your ads and the mobile-first world.

Epom white-label DSP makes it easier than ever to manage your ads in-house. You can try the Epom DSP for 14 days free, during which you get access to the full platform functionality of the newest version available.