In today's ExchangeWire News Digest: Facebook have selectively controlled hate speech in India; a New York Judge revealed newly unredacted court papers relating to Google's lawsuit; and VideoAmp raise USD$275m (£199.7m) in a Series F round.
According to documents obtained and published by The Associated Press, The New York Times, and Bloomberg, Facebook have been selective about controlling hate speech, misinformation, and inflammatory posts. The reports are titled ‘The Facebook Papers’, and are based on a series of documents handed over by ex-employee Frances Haugen. It has come to light that Facebook and WhatsApp are used to spread hate in India, primarily anti-Muslim content, and that the social media entity have known for a while but have failed to act appropriately.
It was reported that, in 2019, a Facebook researcher created a fake account to analyse whether algorithms would recommend inappropriate content. One test account was a conservative mother who showed an interest in parenting, politics, and Christianity. Within a few weeks, the test user’s feed was filled with fake news, as well as recommendations of QAnon activists, which continued even after the user did not show interest in these suggestions. These groups have since been banned from Facebook platforms, however a report by NBC News highlights that Facebook allegedly pushed users into “rabbit holes.” The researcher left in 2020, documenting Facebook’s slow response to QAnon recommendations in their letter of resignation.
There have been other test accounts set up to understand algorithms of Facebook in India. It was reported that graphic indecent images were suggested to the user, relating to a range of violent scenarios. It was understood that even employees were shocked by the results.
The disturbing findings are accompanied by the news that Facebook is proposing a name change to reflect their plans of building the metaverse - the “next computing platform”.
According to Judge P. Kevin Castel, Google was hoping for these documents to be redacted for privacy reasons, however their argument didn’t hold up. The report alleges that Google was involved in a number of anticompetitive tactics to compete against header bidder, the advanced programmatic technique serving as an alternative to Google’s “waterfall” method.
Google spokesperson, Peter Schottenfels, denies these claims, commenting, “this lawsuit is riddled with inaccuracies and our ad tech fees are actually lower than reported industry averages.”
According to the VideoAmp’s co-founder and chief executive officer, Ross McCray, the latest investment will help the platform compress a three-year growth plan into one year, aiming to support more clients who are seeking non-Nielsen measurement tools. In the media measurement industry, Nielsen Holdings PLC has been a dominant player, however they have faced recent challenges related to undercounting of viewers. VideoAmp looks to provide an alternative measurement service, with the help of ViacomCBS.
Commenting on the matter, managing partner of Spruce House, Ben Stein, states, “it was clear to us that the status quo of media measurement and currency is broken and needs to evolve given the size of the market and the technological capabilities available today.”
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