TheViewPoint Teams Up with Digital Media Rights to Drive Ad Monetisation

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with DMR (Digital Media Rights), one of the world’s largest content aggregators, distributors, and channel publishers, to amplify ad monetisation of the DMR’s inventory.

DMR has premium video and display inventory via partnerships with leading OTT, desktop and mobile publishers that yield over 100 million impressions per month. Additionally, the company owns and operates 7 OTT channels - AsianCrush (pan-Asian), Midnight Pulp (horror/thriller/action), YuyuTV (general entertainment), RetroCrush (classic anime), Cocoro (kids/family), KMTV (K Pop), and Cinehouse (arthouse). These are available as video-on- demand (AVOD and/or SVOD) apps on Smart TVs, mobile and connected TV devices; on the web; and/or as linear, free ad supported television (FAST) channels on the Plex, Roku Channel, Samsung TV, STIRR and VIZIO SmartCast.

Furthermore, DMR offers access to over 7,500 feature films, TV shows and documentaries through leading OTT platforms, including Roku, Crackle, Tubi, Pluto TV and many more.

"We're off to a great start with TheViewPoint, and are thoroughly excited to explore the monetisation opportunities we have in store for Digital Media Rights, and all of our film content providers," notes DMR Director of Advertising, Aaron Bendich.

TheViewPoint provides tailor-made CTV/OTT solutions for publishers, aimed at bringing buyers and sellers together. The company is constantly innovating with technological tools for curating deals, adjusting ad frequency, and measuring results. Staying aligned with trends in the space without compromising the transparency of business operations is what makes TheViewPoint stand out.

This partnership will enable TheViewPoint to generate ad revenue across all DMR’s placements by unlocking the best matching deals with media buyers while having no intermediaries involved in the supply chain. Moreover, this will help both parties fulfil their ambitious goals of exploring the retrofitting opportunities offered by the CTV space in light of tectonic shifts in consumers’ behaviour.

“We are excited to get a partner with such diverse premium OTT content onboard. The preliminary results of our cooperation with DMR look very promising and we believe that with further alterations, they will go far and beyond,” said Keren Pass, account executive & business development manager at TheViewPoint.