Silverbullet Reaches Millions in Pro Bono Campaign to Support Trans Rights

Fast-growing data-smart marketing services company Silverbullet announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens.

Stonewall, Britain’s leading lesbian, gay, bisexual and trans equality charity, recently partnered with a broad collective of global corporations and their employees to help spread the word that Trans rights are human rights.

Nancy Kelley, chief executive, Stonewall said: ‘These companies are sending a powerful message to trans communities that leading businesses have their backs. Across the UK, corporate leaders are speaking up because they care about protecting and supporting their trans colleagues, customers, friends and family.”

Utilising Silverbullet’s latest contextual intelligence product, 4D, Stonewall was able to amplify the reach of this important initiative across influential communities as they browsed relevant, brand safe content online.

The campaign's core focus was to engage leaders from across society in the importance of supporting trans equality, with a secondary goal of educating a mass public audience that trans rights are human rights. Using 4D, the campaign reached 1.2 million HR professionals and Business decision-makers, and 1.1 million socially conscious humanitarians.

Marco Godina, SVP product at Silverbullet, says the dedicated team of data scientists and media planners at Silverbullet wanted to offer Stonewall a relevant and brand-safe environment to target their desired audience.

“Stonewall’s work and message is so important, and I’m proud that the 4D platform was able to help them spread the word that trans rights are human rights,” he says.

“On 1st September, and for the following days and weeks, this group showed their support through a public activation under the banner Trans Rights Are Human Rights: We value trans people as our employees, customers and colleagues,” Nancy Kelley, chief executive, Stonewall said.

“We empower LGBT people to be their authentic selves, enabling them to realise and achieve their full potential at any given time. During this new world we live in, it is vital we are spreading this message to a broad audience to help drive equality. Targeting business decision-makers is where we really make a difference, and we were very grateful to be working with the experts from Silverbullet to ensure we reached those people in the right context, and in the perfect – and impactful – moment.”

Silverbullet is committed to supporting and protecting human rights, its clients, and trusted partners across the globe.