Adverity Named a Gartner Cool Vendor

Adverity, a leading marketing data intelligence platform, is recognised in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner.

Part of the Cool Vendor series, which is designed to highlight innovative vendors, products and services, the new report acknowledges five “marketing data management, analysis and data delivery providers that exemplify emerging capabilities in marketing analytics.”

According to the report, “Acquisitions of marketing dashboard providers have created opportunities for startups to focus on narrower, yet critical, analytics challenges. CMOs can consider these vendors that provide innovative solutions for marketing data management, analysis and data delivery.”

Alexander Igelsböck, CEO and co-founder of Adverity, comments: “We’re delighted to be included in the Cool Vendors in Marketing Data and Analytics report by Gartner. These acknowledgments help to cement our position as a leading marketing data intelligence platform and to move forward with our vision to revolutionise the marketing world with smart data, enabling marketers to understand how they contribute to their businesses’ success.”

These recognitions conclude a very positive month for Adverity, which also maintained its position as leader in the Momentum Grid Report for ETL Tools in the G2 Fall 2020 Report, with recognition by G2 in the disciplines of marketing analytics, ETL tools, data visualisation, and data integration.

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