Appointment

René Plug Joins 1plusX as Chief Business Development Officer

1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, while reinforcing key customer relationships worldwide. 

Formerly chief data & technology officer and managing director of the Business Unit New Business at ADMEIRA, René has previously worked closely with 1plusX as a client. He brings over 15 years of expertise in media, advertising and technology, and has held high-level strategy consulting and board advisory roles for top organisations in Europe, including Improve Digital, EGTA and IAB Europe.

Commenting on his appointment, René said: “I'm excited about the opportunity to lead 1plusX’s new expansion phase, and to work alongside a passionate team of world-class data scientists and martech innovators. I look forward to meeting with our partners and customers at a time when guidance on privacy compliance, and how to market in the post-cookie world, has never been more important.”

René will report directly to Jürgen Galler, CEO of 1plusX, who commented: “Having worked with René as a client for many years, we are delighted to welcome him to the team. His invaluable industry experience, business acumen and strong leadership skills will be vital  to consolidate our go-to-market strategy as we continue our ambitious plans to grow and develop data solutions for our clients."

ExchangeWire PressBox

Recent Posts

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

2 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

2 months ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

2 months ago

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So

We look at some of the key findings from this year’s All In Census (created…

2 months ago

The Stack: A Big Week for Google

This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…

2 months ago

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…

2 months ago